Credit Card Security, but not PCI this time!

Retailers, and resellers, if you accept credit cards online, over the phone or by fax, are you adequately protecting yourself against fraudulent transactions? I don’t mean hackers stealing your data, I mean fraudsters and thieves using OTHER people’s stolen credit cards to buy stuff from you.

How do you know if a card is good, or if it’s stolen? Well, the best way is to have the person stand in front of you and show their ID, but we know that in CNP (card not present) transactions that this is impossible.

So, if you are taking credit cards in a CNP scenario, the best way to protect yourself is to require the full name, CVV and zip code from the credit card. If the fraudster failed to get all of that data when they stole the card number, then you can catch the transaction and your point of sale can decline it. If they did steal all that data, and they give you the correct information, then the card will go through.

But, that’s still fraud! Yes, yes it is, but you, as a merchant, have taken all reasonable and available steps to ensure that the card is being used in a legitimate way, so the card issuer and bank are less likely to issue a chargeback. It doesn’t mean you won’t ever process a fraudulent transaction, but it does mean you won’t lose the money and the merchandise when the fraud is discovered, or at least it provides some protection against that.

If you aren’t sure about how your POS system handles this, or you need help setting it up, please contact your reseller, your credit card processor, or your POS provider and get yourself protected.

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Retail POS and Digital Signage

How are they linked?

Well, in some stores, especially in chains with IT and merchandising departments, they’re completely interwoven, so that the content you see on the monitors and displays around a store is triggered by real time data from the point of sale system.

At CAP Software, we deal mostly with small customers, so we rarely see that level of integration, but it’s still important for retailers to target their customers and the behavior they want to encourage with their digital signage, whether it’s a display in the store or the rear facing display at the point of sale.

Out in the store, try to clue shoppers in to promos, new items, special product, or any other news you have. You can’t assume they’ve all been to your website or read your latest ad, so leverage your vendors and get nice looking images and other content to put up there to try to generate some sales uplift.

At the point of sale, it’s probably a little late to spur additional purchases unless you have lots of impulse items in the register area. Instead, tell them about sales, promos, and new items that are coming soon. You want this to be timely, attractive, and hard hitting information that is going to entice that customer to come back to your store sooner than they would have otherwise. The ads don’t have to be super flashy, just make sure the info is clear, concise, and packs a punch so the customer will notice.

Also, mix it up at different terminals and encourage your staff to have a friendly dialogue with the customers to keep them entertained and feeling valuable.

Digital signage can be daunting for SMBs, but there are lots of great content generation services out there, or try to get content from your vendors and then get cracking!

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More on Marketing?

Do we ever stop talking about marketing?

No, and we should never stop marketing either. It needs to be a part of your daily routine.

But, that doesn’t mean you need to be buying ad space and spending lots of money marketing all the time.

It means that you need to leverage your point of sale system to capture customer data and slice it and dice it to understand their retail shopping behavior. Even a little customization goes a long way when targeting marketing to your customers.

Send them birthday e-mails, notices about new items from their favorite brands, or put together special events for your best customers and keep them coming back and spending more.

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Mobile Wallets?

Just a quick thought on mobile payments from the consumer side. We’re starting to hear a lot about mobile wallets from Google, ISIS, and now even Microsoft, but what does that mean for the regular consumer?

Do you see any benefit in linking your payment accounts to your phone so you can use your credit card to pay for items at the point of sale, without carrying your credit card around?

We tried RFID keyfobs at gas stations, and we tried miniature keychain sized credit cards, both to supposedly speed transactions and improve the customer experience, but neither caught on.

I was recently invited to test a mobile wallet in beta from my bank. It was easy to download and install on my Android phone and linking my payment accounts was simple enough, but then I was stuck. What do I do with it? Who accepts payment this way? That was a couple of weeks ago and I still don’t know.

Now we have Paypal in-store at Home Depot (and presumably more stores soon) which seems interesting, but we’ll have to see if it catches on.

Give us a shout at CAP if you are interested in mobile wallets as a retailer or a consumer, I want to know what you think.

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Data Breaches

We may never get to stop talking about PCI and the impact it has on retail businesses and point of sale vendors alike, but data security encompasses more than just credit card numbers. Businesses need to actively and jealously protect ALL of their customers’ data including names, email addresses, and more.

A credit card data breach has known and expensive consequences as laid out by the PCI Security Standards Council, but breaches of all types have serious impacts on your business, your credibility, and your customers’ loyalty to you. If you can’t be bothered to safeguard their data, then why should they shop with you?

Here’s a great article on some of the internal impacts of a data breach:

http://www.prnewswire.com/news-releases/new-study-by-experian-data-breach-resolution-and-ponemon-institute-examines-the-aftermath-of-data-breaches-138029118.html

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